Building an architects brand that symbolises the studios process by focusing on the customer and the space between.
HIGHLIGHTING RESULTS, WHERE THE DETAIL IS EVERYTHING.
A multidisciplinary practice with a totally blank canvas. No name, no identity, but bags of ambition. With their core B2B business CAD UP, ticking along, the team wanted to create a new brand aimed purely at the B2C arena, and this is where Bastion was born.
The visual identity created reflects and focuses on the relationship between the studio and the customer, where the quality of the finished product is centred around the teams refined process.
BRAND NAMING THAT ESTABLISHES THE VISION.
Bastion – an institution, place or person strongly maintaining particular principles, attitudes, or activities. Bast, means to build, and is a projecting part of a fortification built at an angle to the line of a wall.
The Bastion architects brand includes a dynamic pattern, real textures, brand embellishments and structural devices to create a visual tone that aligned directly to the strategy.
WHAT THE CLIENT SAID.
Twelve Yards Out relished in the challenge and showed real passion and enthusiasm in creating something perfect for us. They took time to understand how we work and our ethos as a company and were able to transfer that into words and visual elements we think encapsulates that wonderfully.
KEITH JEWELL, DIRECTOR.
A BESPOKE WEBSITE THAT DELIVERS MORE.
We were challenged to create an engaging website that could be efficiently applied to both the Bastion and CAD UP brands. Our approach was to create one functional website, which could be adapted seamlessly to each. With Bastion being the focus, an immersive digital brand experience was created to showcase the studio’s process and product to full effect, where brand assets shine through, building confidence and consistency across the board.
A creative copy style that is savvy, yet fun, was also established to ensure the brands tone of voice reflected the team in more ways than one.