Bastion Architects

PROPERTY.

BASTION ARCHITECTS.

Building an architects brand that symbolises the studios process by focusing on the customer and the space between.



HIGHLIGHTING RESULTS, WHERE THE DETAIL IS EVERYTHING.


A multidisciplinary practice with a totally blank canvas. No name, no identity, but bags of ambition. With their core B2B business CAD UP, ticking along, the team wanted to create a new brand aimed purely at the B2C arena, and this is where Bastion was born.

The visual identity created reflects and focuses on the relationship between the studio and the customer, where the quality of the finished product is centred around the teams refined process.

Bastion Architects brand logo design.
Bastion Architects house with brand graphics.

BRAND NAMING THAT ESTABLISHES THE VISION.


Bastion – an institution, place or person strongly maintaining particular principles, attitudes, or activities. Bast, means to build, and is a projecting part of a fortification built at an angle to the line of a wall.

Architects branding - showcasing the brand name, Bastion Architects.
Architects branding concept of thinking behind the core brand.

The Bastion architects brand includes a dynamic pattern, real textures, brand embellishments and structural devices to create a visual tone that aligned directly to the strategy.

WHAT THE CLIENT SAID.

Twelve Yards Out relished in the challenge and showed real passion and enthusiasm in creating something perfect for us. They took time to understand how we work and our ethos as a company and were able to transfer that into words and visual elements we think encapsulates that wonderfully.

KEITH JEWELL, DIRECTOR.

Architects branding website desktop design.
OVER 300 ESTIMATES CREATED

IN 2020, COMPARED TO UNDER HALF THAT IN 2018.

Bastion architects brand applied to a variety of different frames.

A BESPOKE WEBSITE THAT DELIVERS MORE.

Bastion Architects bespoke desktop website design showing the home page.
Bastion Architects bespoke desktop website design showing the about page.
Bespoke desktop website design showing the projects page.
Bespoke desktop website design showing a project page.

We were challenged to create an engaging website that could be efficiently applied to both the Bastion and CAD UP brands. Our approach was to create one functional website, which could be adapted seamlessly to each. With Bastion being the focus, an immersive digital brand experience was created to showcase the studio’s process and product to full effect, where brand assets shine through, building confidence and consistency across the board.

New branding applied to a large floor plan design.
Architects branding applied to staff member.

A creative copy style that is savvy, yet fun, was also established to ensure the brands tone of voice reflected the team in more ways than one.

New brand graphic showing the concept of the space between.
New branding applied to a digital credentials brochure.
Branding applied to another staff member.

DO YOU HAVE A BRAND CHALLENGE THAT NEEDS ANSWERING?