BURGESS & CO.
Devising a new brand identity that speaks with clarity to its audience, whilst cementing their position as the local leader.
CREATING A BREATH OF FRESH AIR ON THE COAST.
Burgess & Co. is a renowned name in the East Sussex coastal town of Bexhill, and has a reputation for achieving results with impeccable service. With new management in place, Burgess & Co. wanted a fresh direction for the brand to align with their long term goals. We approached this by refining their message, excelling their brand identity, and better expressing their value proposition to remind clients, and competitors of their number one status.
WHERE HISTORY IS REMEMBERED, BUT ALL EYES ARE ON THE FUTURE.
The brand identity is made up of a number of facets, with each adding substance to the overall tone. Icons play a key role giving guidance and focus on a variety of details, from their layered service, to the homes and architecture around, all the way down to the picturesque setting of the sun shimmering on the sea.
Our approach was to introduce a richer, more meaningful direction, whilst celebrating the brands historic background. A subtle and elegant identity with a dynamic brand language was developed to instantly speak to a varied audience.
We developed the visual communication to combine beauty with service, which celebrates and creates a clear connection with the value proposition.
The brand language is all about connecting Burgess & Co. with everything around. With a focus on the finer details, the language can adapt where the ampersand becomes an integral brand device, enticing potential residents to explore and understand the variety of things on the doorstep.
Showcasing the town as the ideal location for all ages was an important factor in the art direction of the brands imagery. From art galleries and sea views, to fishing boats and beach huts, our photography brought context to communications, which allowed the brand to celebrate the beauty this location has to offer.
A brand identity with legs, is one that can express itself on a number of platforms. Our work with Burgess & Co. was applied to a wide range of applications from business stationery and brochures, to signage boards and exterior fascias.
FROM SUNSETS AND SEA VIEWS, TO EXPERTISE AND PERSONALITY.
Print communications that present professionalism with purpose and clarity. Where rich, and tactile stocks enhance the premium offering.