A recruitment brand that’s built around people. Where values shine and connect to form invaluable experiences.
BUILDING EXPERIENCES TO CHALLENGE AND TO PROMOTE GROWTH.
internU are one of the leading training and work experience providers for University students in America. With a wealth of knowledge and experience developed over more than 27 years, internU were looking to specialise and apply their focus specifically in the healthcare industry. This mission needed a new narrative and redefined visual language to purposefully communicate their offering, through a brand that connects the business with both the students and the organisations they help facilitate.
CREATING THE INTERNU DNA THAT PLAYS A KEY ROLE IN DEFINING THE DIFFERENTIAL.
The concept delves deep and is reflective of the strategic discoveries of the brand workshop. It was clear from our initial findings that internU had a unique story to tell, a DNA that was different, and one that instantly connected with people. Our approach was to extract this, and communicate their personality through a visual language that is engaging, forward thinking and above all, a little bit fun.
internU is all about building experiences. A core value at the centre of their business and something we felt was imperative to communicate. Building Experiences Today was established as the brand’s strapline – linking the company’s focus with the essence of the brand concept. All of which, aim to create a purposeful message from the outset.
WHAT THE CLIENT SAID.
Working with Twelve Yards Out for our company’s rebrand has been a great experience. Matt and Dan have been hands on throughout the entire experience, offering instruction and ideas and they continue to expand our branding through various projects. We could not be happier with our rebrand and our decision to work with Twelve Yards Out.
TESS KIVLIN, MARKETING EXECUTIVE.
The new brand was first launched at the largest healthcare trade show in America. A great opportunity for instant success with their key target audience. Brand communications such as, show banners, advertisements, give-aways and slide decks were created alongside a bespoke website, all of which, helped to position them as the industry leader in recruitment and training.
CLARIFYING THE FIVE STAGES TO SUCCESS.
CRAFTING A DIGITAL PLATFORM THAT OOZES PERSONALITY.
As a studio we strongly value using our craft to create something unique for our clients, and for us, websites are no different. The bespoke site for the recruitment brand, internu, is aimed to inform and engage their varied audience from hospital staff, down to University students looking for placements. The brand first digital experience aims to articulate the brands key message, outlining how internU assist and create unique experiences for all.