A brand transformation that is sustainably focused and oozes substance, vibrancy and personality in a world full of colour.
ENGAGING AN AUDIENCE WITH A REFINED MESSAGE, AND A TRUSTY ROBOT.
Riverdale Global find themselves in a fierce and varied industry. Although a major player, they wanted to better demonstrate their core offering. A new visual identity and refined message was imperative to communicate the benefits of colouring plastics using sustainable liquid colour.
Our challenge was to create a strong visual language beyond a logo they wanted to keep. A brand transformation that would dare to be different was created, made up by instantly recognisable brand elements that communicates the businesses sustainable liquid colour solutions.
A FREE FLOWING GRAPHIC DEVICE THAT INTERACTS.
We crafted a visual language that was inspired by the tubing of their core product, which transitions the liquid colour from one object to another. This quickly became a versatile and dynamic graphic device that could seamlessly express its message across all communications.
CONVEYING THE MESSAGE WITH A SUITE OF VISUAL ASSETS THAT ENGAGE AND COHESIVELY ALIGN.
To better communicate the brands personal, yet automated service, we introduced GlobalBot. A trusty mascot that knows everything Riverdale, who speaks directly to the customer, devising solutions for challenging scenarios.