Riverdale Global

MANUFACTURING.

RIVERDALE GLOBAL.

A brand transformation that is sustainably focused and oozes substance, vibrancy and personality in a world full of colour.



ENGAGING AN AUDIENCE WITH A REFINED MESSAGE, AND A TRUSTY ROBOT.


Riverdale Global find themselves in a fierce and varied industry. Although a major player, they wanted to better demonstrate their core offering. A new visual identity and refined message was imperative to communicate the benefits of colouring plastics using sustainable liquid colour.

Riverdale Global, what our identity needs.
Riverdale Global branding logo design.
GblobalBot branding and logo design on green colour background.

Our challenge was to create a strong visual language beyond a logo they wanted to keep. A brand transformation that would dare to be different was created, made up by instantly recognisable brand elements that communicates the businesses sustainable liquid colour solutions.

Riverdale Global core brand device graphic.

A FREE FLOWING GRAPHIC DEVICE THAT INTERACTS.


We crafted a visual language that was inspired by the tubing of their core product, which transitions the liquid colour from one object to another. This quickly became a versatile and dynamic graphic device that could seamlessly express its message across all communications.

Sustainable colour graphic design with butterflies and plastic watering can.
Brand line tubing graphic.
Riverdale Global bespoke brand icons.

CONVEYING THE MESSAGE WITH A SUITE OF VISUAL ASSETS THAT ENGAGE AND COHESIVELY ALIGN.

Riverdale Global Local brand advert design.
Social media brand hashtag.

To better communicate the brands personal, yet automated service, we introduced GlobalBot. A trusty mascot that knows everything Riverdale, who speaks directly to the customer, devising solutions for challenging scenarios.

+GlobalPlus additives logo.
Riverdale Global branding - GlobalBot brand gif.