Bespoke Digital Design
Swallowtail Hill, although an established glamping holiday destination, were looking to reposition from what was originally a focus on education of conservation, to demonstrating more of a hospitality experience with these values in mind. Aligning their brand communications with their on-site, customer centric offering was also key to setting and reaching future goals.
To establish a creative solution that is a true reflection of the family run farm that lies deep in the idyllic East Sussex countryside. Understanding the passion and love for something that is so personal was imperative for the success of the story being told. Extracting the fundamental reasons as to what makes the team tick, enabled us to instantly connect the strategic thinking with the creative output that needed to be delicately considered. A brand that builds on the life of the farm, where the use of natural textures and tones, emphasise the experience a visitor will expect to receive as soon as they step through the farm gates.
The brand is explored in many ways, but always with an underlying foundation that instantly links the physical experience of the farm, with what could be viewed online or in print.
The farms animals, the 40 acre woods, the smell of the fire and the natural environment bleed through all communications, where imagery of the accommodation work in sync with natural, recycled materials used throughout all print applications.
Matt and Dan at Twelve Yards Out were fans of our brand from the start – they immediately got us, and what we are all about. All too often, in my experience, designers can get side-tracked with their own creativity and lose sight of whether the design really reflects the values of the brand they are working on. The most stylish website in the world won’t speak to its audience if the brand’s authenticity doesn’t shine through. This is where Matt and Dan’s skill set lies – great design unquestionably, but coupled with a strong client relationship – really understanding the story that needs to be told and then creating a bespoke response to that.