HOSPITALITY.
SWALLOWTAIL HILL.
A brand and digital design transformation encouraging people to explore the idyllic surroundings of this glamping gem.
CAPTURING THE NATURAL BEAUTY THAT SURROUNDS.
Swallowtail Hill is a 40 acre, wildflower meadow and woodland in the picturesque Sussex countryside. With a huge importance placed on conservation, the farm offers the perfect setting for get away glamping trips and special occasions. We captured the true essence of this stunning place through a strategic exploration of timeless creative and emotive language.
The brands strapline ’Remember When…’ was created to enhance the emotional connection from the off. Where the importance of building lasting memories with loved ones, was key to the brands positioning.
PLAYING HOMAGE TO WHAT MAKES SWALLOWTAIL HILL A SPECIAL PLACE TO STAY.
The simplest things in life can bring the biggest smiles. Swallowtail Hill is truly a place off-grid, where building fires is the new technology, and nature, the new entertainment.
BRINGING THE FARM’S NATURAL BEAUTY TO THE FOREFRONT.
The visual identity system harnesses the physical experience Swallowtail Hill has to offer, where real objects compliment a modern, graphic approach, adding character to the brands communications. This was a perfect opportunity to engage with the brands audience through a tactile approach that captures their attention with the essence, that is, Swallowtail Hill. Nature, beauty and off-grid comfort with superior quality and service.
WHAT THE CLIENT SAID.
Twelve Yards Out immediately got us, and what we are all about. All too often, in my experience, designers can get side-tracked with their own creativity and lose sight of whether the design really reflects the values of the brand they are working on. The most stylish website in the world won’t speak to its audience if the brand’s authenticity doesn’t shine through. This is where the teams skill set lies – great design unquestionably, but coupled with a strong client relationship – really understanding the story that needs to be told and then creating a bespoke response to that.
SARAH BROADBENT, DIRECTOR.
MAKING THE TASTE BUDS TINGLE
WITH SEASONAL FLAVOURED PRESERVES ALL YEAR ROUND.
The Swallowtail Hill preserves compliment the nature of the brand perfectly. Multiple flavours, and all home made, are introduced throughout the seasons for guests to enjoy. A product line that incorporates a consistent identity that adapts easily to new recipes and beautifully aligns with each flavour.
Swallowtail Hill and the surrounding areas are captured beautifully by brand photographer Rebecca Douglas. Having such a rich and warming bank of imagery is extremely important for the brand, and Rebecca has done a fantastic job in communicating this beauty to great effect.
WHERE THE OUTSIDE MEETS ONLINE.
Creating a true reflection of what Swallowtail Hill is, the bespoke brand and digital design solution needed to encapsulate exactly that. The unique accommodation and the life of the outdoors, one which enables guests to experience what is on offer, even before they walk through the gate.
CHAMPIONING OUTDOOR ADVENTURE WITH UNIQUE, UNPLUGGED FUN.
While of course, TV’s, phones, tablets and games consoles can be fun and educational – we all sometimes just need that time to rewild ourselves and remember how much fun it is to just play. ‘Kids Off Grid’ is a sub brand we had the pleasure of creating alongside the Swallowtail Hill team. A spin-off brand born for the younger generation. A fun and clever identity created with a softer type style, which not only aligns with the main brand, but connects with the brands youthful audience.
