PURPOSE AND PUNCH.
WHAT WE DO.
We strengthen your brand through focused and meaningful strategy, considered application and everything in between.
FULL SERVICE AND FOCUSED ON THE DETAIL.
WE GIVE BRANDS MORE.
Twelve Yards Out will push the boundaries of your brand for the better. Together, we’ll tackle everything from websites to animation, campaigns to brand identities and much more. Creating change and strengthening your brand is what we do. Developing its story, its message and its assets through strategic creative thinking to ensure your brand stands out from the crowd.
Building the brand story beyond the logo is what makes us tick. Our approach not only aims to inform and challenge, but also creates something for you that captivates and delivers a lasting impression.
Strategy forms the start of any project we undertake together. Understanding your why, where and how, helps us to focus our creative approach.
Brand workshops are the point of discovery. For us, and for you. Whether your business is a fresh idea, and ready to get off the ground, or an established brand who is on a mission to progress to the next level. Our workshops are tailored to you. Together we’ll understand who you are and what you’re about. Unearthing your brand story, its vision, its challenges and the goals you want to achieve. This is the place where all things are put on the table. No rules are set, and no answer is wrong. We delve deeper discovering the nitty gritty of who you are, and the best direction to take you in.
Positioning your business correctly within the marketplace is key. It will help you to effectively target your desired audience, which in turn can generate more sales for your business or increase your brands awareness. Our team will refine your customer profile and map where you currently sit in your industry. Helping to establish the ideals based on a sound discovery from the start.
Every brand has a story, and it’s our job to unearth, refine and visually communicate its narrative. When told properly, customers care about these stories. Creating a brand story that connects emotionally, ethically or subconsciously is a key method to our approach. A well-developed story creates desire, trust and loyalty, where the brand language is developed to establish a clear, consistent and powerful message that instantly connects with its audience.
How does your brand talk? What words does it use and how does it connect with your audience? Whether your approach is to use industry lingo or simply speak in layman’s terms, it’s our goal to discover and establish a strategy behind your verbal and written communication style. Your tone of voice is driven by a number of discoveries that shape the finished product, which is why we believe it’s fundamentally important to understand how your brand can react in an ever-changing business landscape, and how it can ensure it sits well with your audience’s persona.
Digging deeper and understanding you and your industry is a fundamental part of getting things right. You are the best at what you do, and our role is to know exactly what you are about. It’s our job to find the best ways to strategically and creatively communicate your brands message. It’s important we immerse ourselves within your business and connect with the people within it. Our methods establish an understanding of who you are, your people, your processes and products – not to mention, your competition.
Taking the time to evaluate your current performance is a great way to identify your strengths and establish areas which need to improve. Doing this presents a great opportunity to compare yourself with your competition and understand what your customers say about your business. Whether you’re a new or established business, our team is on hand to help and guide you to where you would like to be. These discoveries will give direction to the creative solutions, where together we’ll develop and realise the strategic approach to fulfil any challenge.
Understanding your audience is one of the most important and valuable things to know for any business or brand. Establishing who this is means you’re able to target consumers and communicate directly to these people with full effect. With this knowledge, comes confidence to speak their language, which in turn helps them to feel comfortable and engaged with your offering. If you’re a start up, or a brand looking to target a new audience, then we can help establish your vision through identifying the profile of what will make the perfect buyer.
In a world that never stops moving, having something that people will connect with, and remember you by is vital. Your brand name is not only a reflection of your business, the services it offers and your products, it’s also a representation of the people behind the brand. From tone, to spelling, to the language used, many considerations are made when naming a brand. Is it descriptive, clever, or to the point? Through a variety of methods our team identifies the right direction for you, all of which are inspired by discoveries throughout the process. Naming a business is a critical part of the brand process, and is something that our team loves to get involved in.
Social media, as we all know, is one of the most powerful tools a brand can adopt. With a touch of button you can target millions of people, and multiple audiences all at once. But knowing your audience and the best platforms is key, as understanding where your consumers sit and where they are most active will undoubtedly set you up for success. Aligning the brand strategy, with the audience discovery and then linking this to your social strategy is imperative as it’s this knowledge that will determine how you use social media to best effect. Our teams experience in this area is second to none. We can help establish best practices in order to be effective with your social presence, increase your audience engagement, whilst generating more exposure and sales.
We believe in quality design that is timeless and turns heads. Creativity with an idea at the core, and a focus that gives brands more.
This is our bread and butter and forms part of our core offering. Giving brands more is our ethos, which continually drives our focus and passion to break boundaries for our clients. We achieve this by creating visual experiences that go far beyond the logo. Our branding process and way of thinking is our USP, which helps to bring out the best in our clients. Creating a unique visual language helps the brands we work with to be flexible in their style, and confident in their approach. A brand that is recognisable, even if the logo is removed.
Creating consistency is what we strive for. Having a brand that works across all touchpoints is vitally important in today’s ever-changing landscape. Brands must be adaptable and cohesive, while effectively speaking on a number of levels and across all media. Therefore, consistency is key to creating a successfully recognised brand, even for only a split second.
The logo is considered one of the most important components for a brands identity. Of course this is true, but for us, brands require more. The importance of a logo should never go unnoticed, and at Twelve Yards Out we love to create logos that are brand focused and above all, crafted to add weight to the aesthetic. An element that not only supports the brand’s wider visual language, but is seen as a carrier for the story as a whole. Our unique approach to logo design and how this fits into the bigger picture is the thing that truly sets us apart.
When creating a brand, establishing a unique and unrivalled tone to your messaging not only adds huge value, but it also creates an edge. This ultimately translates into building trust and engagement with your target audience. We take great pride in creating brands around words and seeing the visual and written brand language combine to create something powerful.
We’re big believers that animation can be used to enhance the brand’s story and a creative approach that can come in a number of forms. Illustration for us plays a vital role, used in the right situation it can add depth to your message. Our specialist team have great experience creating unique animations, which showcase a brand, product, service or system to its fullest and when brought to life alongside sound design, voiceover and music the possibilities are endless.
Video for any brand is huge and a vital way to convert visitors into customers. Video’s ability to influence your target market is often unbeatable. Video helps to engage, build trust, entertain and capture the imagination. Through video we entice your audience and push your brand to the next level. Video can come in many forms and incorporating this with sound helps capture the imagination further. Our team and collaborative partners are well placed to help storyboard, write and shoot your brand videos, enhancing your story along the way.
Creating the right tone with your copy is a great way to achieve customer engagement, brand success and establish something unique. We enjoy diving into a pool of words and phrases that demonstrate who you are, telling your story through creative copy. What’s even better, is we have a team of trusted and experienced collaborators we bring into the picture to help create words that are specifically you.
Ownable imagery helps your brand to stand out. Of course, there are stock libraries armed with beautiful photography for all scenarios and industries. But with this, there is always the risk of blending into the crowd and seeing a competitor using the same shot. Having a unique image library that demonstrates you, your products and your services not only helps your brand to be authentic, but it adds depth, trust and puts your brand in the face of your audience.
We like to refer to these as style guides. Of course, it’s paramount for brands to follow a set of rules to ensure consistency across all brand communications. But we’re big believers that a brand should be free to explore and express its personality, no matter the situation. The brand identities we create follow a flexible and dynamic approach, meaning brands become fun and full of life.
SIMPLE, SMART IDEAS. BEAUTIFULLY EXECUTED.
We bring your brand to life through marketing material that packs a punch. Where considered, crafted design and great ideas combine to draw people in.
We love a bit of print. There’s nothing better than receiving that tactile piece of craft from the printer. The smell, the texture – you just can’t beat it! Print application encompasses a variety of services from brochures to brand packs, packaging to exhibition design and much more. The opportunities of creating something unique with print is so vast, and so exciting. The whole process for us is immersive. From flicking through the sample books we have in the studio to choosing the right stock that reflects and screams your brand. Exploring the finishing techniques that really create the wow, like foiling and embossing, folding and stitching – it all floats our boat.
We live for bringing brands to life online. We’re not an off the shelf template design studio. We create digital experiences that are unique to your brand. We start by asking the important questions, then design with a pen and a pad, sketching out the layouts and working out the user journey; crafting a design that captures the brand and connects with your audience. At Twelve Yards Out we have the capabilities to develop websites on all platforms. WordPress, Perch, Shopify, to name but a few. Our experience is vast, and our credentials hit the mark. In 2019, we won the top spot for Not-For-Profit Site Of The Year at the 2019 Wirehive 100 Awards, for our website for Locate East Sussex.
Campaigns are a natural progression to developing your brand and building its success. We’re passionate about generating ideas that encompass the wider brand, showcasing a different way of thinking that not only links back, but helps refine and focus a new strategy, new product or service. Exploring new ways in which your message can be defined, and your visual language presented is a foundation for achieving results with distinction. Campaigns can take a multitude of approaches – whether it’s delivered digitally through social media or physically and in print at an exhibition, we’re behind you every step of the way.
Whether it’s a product, or a unique marketing piece, understanding the fundamentals of packaging is key to making sure it’s received as intended. Robust, purposeful packaging – all with the added wow factor – makes people take notice. Packaging helps heighten the user’s experience and forms part of the overall product. So, whether it’s a box that encases a product, or a unique label design that explains the finer details, at Twelve Yards Out we have a creative team who are on hand to establish the right choices for your requirements.
As a creative studio, our team unifies your vision through thought provoking creative direction. We believe in being involved and pushing the brands we collaborate with, ensuring the vision and what is produced is not only on brand, but also aids the goals and the challenges faced. Our focus is to ensure brands are cohesive, considered and full of life and directing the look and feel of a brand through photography, video or creative application means we set the standard from the off.
Inside or out, the brands we build are considered to bring impact, wherever they’re interacted with. Whether it’s a business that has an office on a high street or a premises where employees spend most of their time, creating a unique and enjoyable space is vital when engaging both customers and staff. Our approach comes in a number of ways – from full brand design, to considered interiors – our expertise and collaborative partners combine to deliver solutions that bring the wow factor and hit the mark.
You often only get one chance to make the right impression at an event or exhibition. At Twelve Yards Out we create the difference and arm you with the tools to make that positive impact. Creating a unique experience for you, and your audience is what drives us when the challenge is set. Whether it’s designing a bespoke exhibition stand, crafting a campaign that summarises the show, or developing the digital and physical brand assets, together we’ll captivate your audience in that split second and make your event a success.
The world of social media is one that can often be a minefield for businesses. However, we’re on-hand and well placed to take care of all of your social media needs. From the creation of how your platforms look, to creating a consistent tone to your posts, to actual channel management on a month-by-month basis. The power of social media is huge and having a presence on the platforms that best reflect your brand is a must. Being strategically focused helps you to achieve your goals, where continual reporting allows us to monitor progress and see what needs addressing.