reConnecting heritage with place and purpose.

John Bray & Sons

What We Did:

Brand Strategy
Brand Identity
Bespoke Website
Print Design
Digital Marketing
Brand Signage

Located in Hastings Old Town, John Bray and Sons are seen as the staple of the community. After a recent buyout, and with their 150-year history in tow, the estate agency needed a new identity to communicate its legacy to full effect. A new look and feel that doesn’t destabilise its audience, but one that captures the essence of its rich heritage, whilst celebrating its historic seaside location.

John Bray & Sons

What We Did:

Brand Strategy
Brand Identity
Bespoke Website
Print Design
Digital Marketing
Brand Signage

Located in Hastings Old Town, John Bray and Sons are seen as the staple of the community. After a recent buyout, and with their 150-year history in tow, the estate agency needed a new identity to communicate its legacy to full effect. A new look and feel that doesn’t destabilise its audience, but one that captures the essence of its rich heritage, whilst celebrating its historic seaside location.

reConnecting heritage with place and purpose.

John Bray & Sons

What We Did:

Brand Strategy
Brand Identity
Bespoke Website
Print Design
Digital Marketing
Brand Signage

Located in Hastings Old Town, John Bray and Sons are seen as the staple of the community. After a recent buyout, and with their 150-year history in tow, the estate agency needed a new identity to communicate its legacy to full effect. A new look and feel that doesn’t destabilise its audience, but one that captures the essence of its rich heritage, whilst celebrating its historic seaside location.

John Bray & Sons

What We Did:

Brand Strategy
Brand Identity
Bespoke Website
Print Design
Digital Marketing
Brand Signage

Located in Hastings Old Town, John Bray and Sons are seen as the staple of the community. After a recent buyout, and with their 150-year history in tow, the estate agency needed a new identity to communicate its legacy to full effect. A new look and feel that doesn’t destabilise its audience, but one that captures the essence of its rich heritage, whilst celebrating its historic seaside location.

reConnecting heritage with place and purpose.

John Bray & Sons

What We Did:

Brand Strategy
Brand Identity
Bespoke Website
Print Design
Digital Marketing
Brand Signage

Located in Hastings Old Town, John Bray and Sons are seen as the staple of the community. After a recent buyout, and with their 150-year history in tow, the estate agency needed a new identity to communicate its legacy to full effect. A new look and feel that doesn’t destabilise its audience, but one that captures the essence of its rich heritage, whilst celebrating its historic seaside location.

John Bray & Sons

What We Did:

Brand Strategy
Brand Identity
Bespoke Website
Print Design
Digital Marketing
Brand Signage

Located in Hastings Old Town, John Bray and Sons are seen as the staple of the community. After a recent buyout, and with their 150-year history in tow, the estate agency needed a new identity to communicate its legacy to full effect. A new look and feel that doesn’t destabilise its audience, but one that captures the essence of its rich heritage, whilst celebrating its historic seaside location.

The Brief:

Create an identity that proudly showcases John Bray and Sons’ heritage, expertise, and approachability. Whilst its history is honoured, the brand needed a fresh impetus, where a blend of modern thinking is combined with the East Sussex charm, ultimately paying homage to its location and legacy alike.

The Brief:

Create an identity that proudly showcases John Bray and Sons’ heritage, expertise, and approachability. Whilst its history is honoured, the brand needed a fresh impetus, where a blend of modern thinking is combined with the East Sussex charm, ultimately paying homage to its location and legacy alike.

The Challenge:

It wasn’t just about designing a new identity, but more about reimagining the brand from the floor to the ceiling. With John Bray and Sons’ 150-year history being based in the same location, Hastings Old Town, this was a factor that quite frankly needed to be celebrated. One, which balances the agent’s heritage, with a bold and distinctive visual and verbal identity that aligns with the strategic goals set, that will see John Bray and Sons remain in the town for the next 150 years.

The Challenge:

It wasn’t just about designing a new identity, but more about reimagining the brand from the floor to the ceiling. With John Bray and Sons’ 150-year history being based in the same location, Hastings Old Town, this was a factor that quite frankly needed to be celebrated. One, which balances the agent’s heritage, with a bold and distinctive visual and verbal identity that aligns with the strategic goals set, that will see John Bray and Sons remain in the town for the next 150 years.

The Result:

Through a brand discovery workshop, the brands values, mission, and core strategy were refined to better reflect where John Bray and Sons are today - resulting in a brand that both visually and verbally captures the essence of their who, how and why, alongside what Hastings Old Town has to offer. Positioning John Bray and Sons as the eldest, and most trusted agent in town, meant a key strategic objective was established, and one, which firmly cemented them as an integral cornerstone of the town’s fabrications.

The Result:

Through a brand discovery workshop, the brands values, mission, and core strategy were refined to better reflect where John Bray and Sons are today - resulting in a brand that both visually and verbally captures the essence of their who, how and why, alongside what Hastings Old Town has to offer. Positioning John Bray and Sons as the eldest, and most trusted agent in town, meant a key strategic objective was established, and one, which firmly cemented them as an integral cornerstone of the town’s fabrications.

What The Client Said:

"Working with Dan and Matt at Twelve Yards Out was a total breath of fresh air. Rebranding a 150-year-old estate agency isn't exactly light lifting, but they handled it with just the right mix of brains, creativity, and heart. They came in with a smart core idea that really captured who we are, celebrating our heritage without making us feel stuck in it. The end result feels like us - sharper, clearer, and much more ready for the next 150 years. Genuinely great to work with. No fluff, just thoughtful strategy and authentic design that actually means something."

Olivia Rowse, Director

What The Client Said:

"Working with Dan and Matt at Twelve Yards Out was a total breath of fresh air. Rebranding a 150-year-old estate agency isn't exactly light lifting, but they handled it with just the right mix of brains, creativity, and heart. They came in with a smart core idea that really captured who we are, celebrating our heritage without making us feel stuck in it. The end result feels like us - sharper, clearer, and much more ready for the next 150 years. Genuinely great to work with. No fluff, just thoughtful strategy and authentic design that actually means something."

Olivia Rowse, Director