crafting a brand as refined as its experience.

Sanctum London

What We Did:

Brand Workshop
Brand Strategy
Brand Identity
Bespoke Website
Print Design

Sanctum London offers serviced apartments right in the heart of the capital. Their spaces blend comfort and style, making them the perfect spot for anyone looking for a long term stay, with all the little extras that make a difference. As they continue to make their mark, they needed a fresh brand experience, both online and off, that truly reflects the warm, welcoming nature of their team and apartments, helping them stand out in this competitive market.

Sanctum London

What We Did:

Brand Workshop
Brand Strategy
Brand Identity
Bespoke Website
Print Design

Sanctum London offers serviced apartments right in the heart of the capital. Their spaces blend comfort and style, making them the perfect spot for anyone looking for a long term stay, with all the little extras that make a difference. As they continue to make their mark, they needed a fresh brand experience, both online and off, that truly reflects the warm, welcoming nature of their team and apartments, helping them stand out in this competitive market.

crafting a brand as refined as its experience.

Sanctum London

What We Did:

Brand Workshop
Brand Strategy
Brand Identity
Bespoke Website
Print Design

Sanctum London offers serviced apartments right in the heart of the capital. Their spaces blend comfort and style, making them the perfect spot for anyone looking for a long term stay, with all the little extras that make a difference. As they continue to make their mark, they needed a fresh brand experience, both online and off, that truly reflects the warm, welcoming nature of their team and apartments, helping them stand out in this competitive market.

Sanctum London

What We Did:

Brand Workshop
Brand Strategy
Brand Identity
Bespoke Website
Print Design

Sanctum London offers serviced apartments right in the heart of the capital. Their spaces blend comfort and style, making them the perfect spot for anyone looking for a long term stay, with all the little extras that make a difference. As they continue to make their mark, they needed a fresh brand experience, both online and off, that truly reflects the warm, welcoming nature of their team and apartments, helping them stand out in this competitive market.

crafting a brand as refined as its experience.

Sanctum London

What We Did:

Brand Workshop
Brand Strategy
Brand Identity
Bespoke Website
Print Design

Sanctum London offers serviced apartments right in the heart of the capital. Their spaces blend comfort and style, making them the perfect spot for anyone looking for a long term stay, with all the little extras that make a difference. As they continue to make their mark, they needed a fresh brand experience, both online and off, that truly reflects the warm, welcoming nature of their team and apartments, helping them stand out in this competitive market.

Sanctum London

What We Did:

Brand Workshop
Brand Strategy
Brand Identity
Bespoke Website
Print Design

Sanctum London offers serviced apartments right in the heart of the capital. Their spaces blend comfort and style, making them the perfect spot for anyone looking for a long term stay, with all the little extras that make a difference. As they continue to make their mark, they needed a fresh brand experience, both online and off, that truly reflects the warm, welcoming nature of their team and apartments, helping them stand out in this competitive market.

The Brief:

The brief centred around creating a seamless brand experience, with the website as the core application - an inviting digital front door that would showcase Sanctum London’s unique serviced apartments. Another key focus was leveraging authentic photography to bring the brand to life. We needed to capture the essence of three distinct locations, highlighting not just the interiors, but also the surrounding local charm that make each spot so special. This visual storytelling was essential to connect with potential guests, and give them a true sense of what makes Sanctum feel like a home away from home.

The Brief:

The brief centred around creating a seamless brand experience, with the website as the core application - an inviting digital front door that would showcase Sanctum London’s unique serviced apartments. Another key focus was leveraging authentic photography to bring the brand to life. We needed to capture the essence of three distinct locations, highlighting not just the interiors, but also the surrounding local charm that make each spot so special. This visual storytelling was essential to connect with potential guests, and give them a true sense of what makes Sanctum feel like a home away from home.

The Challenge:

The challenge was bringing together a brand experience that really does justice to the quality and care that goes into every part of Sanctum. From the moment you step into reception, to the time you unwind in one of their apartments. With three unique locations to capture and a highly tailored approach, we needed to tie everything together, from photography and onsite visits, to booking systems and stakeholder input. The aim was to create a consistent, high-end feel that still kept the charm and personality of each space, whilst building a visual identity that could flex beautifully across all touchpoints.

The Challenge:

The challenge was bringing together a brand experience that really does justice to the quality and care that goes into every part of Sanctum. From the moment you step into reception, to the time you unwind in one of their apartments. With three unique locations to capture and a highly tailored approach, we needed to tie everything together, from photography and onsite visits, to booking systems and stakeholder input. The aim was to create a consistent, high-end feel that still kept the charm and personality of each space, whilst building a visual identity that could flex beautifully across all touchpoints.

The Result:

The result is a brand identity built to guide, inform, and elevate the experience from the moment you arrive. With a design system that is simplistic at its core, it delivers clear directional cues across every touchpoint, whether you're moving through the space, or exploring what’s beyond the front door. From signage, to print, to their digital platform, the identity brings a sense of calm, consistency, and character. It captures what makes each Sanctum location feel unique, while still uniting them under one recognisable and refined brand experience, making every stay feel both seamless and special, whichever destination you choose.

The Result:

The result is a brand identity built to guide, inform, and elevate the experience from the moment you arrive. With a design system that is simplistic at its core, it delivers clear directional cues across every touchpoint, whether you're moving through the space, or exploring what’s beyond the front door. From signage, to print, to their digital platform, the identity brings a sense of calm, consistency, and character. It captures what makes each Sanctum location feel unique, while still uniting them under one recognisable and refined brand experience, making every stay feel both seamless and special, whichever destination you choose.

What The Client Said:

"After extensive research to find the right agency, we discovered Twelve Yards Out and engaged them to develop our brand and website, which was in need of significant improvement. We had the pleasure of working closely with Dan and Matt, who demonstrated professionalism from the outset. They conducted in person meetings and collaborated with team members at every level, from front desk and reservations, to the General Manager and Director ensuring a well-rounded and informed approach to the project. The new website was successfully launched in mid-2022, and we are extremely pleased with the final result. Dan and Matt remained engaged throughout the entire process, from concept to completion."

Michelle Mojzis, General Manager

What The Client Said:

"After extensive research to find the right agency, we discovered Twelve Yards Out and engaged them to develop our brand and website, which was in need of significant improvement. We had the pleasure of working closely with Dan and Matt, who demonstrated professionalism from the outset. They conducted in person meetings and collaborated with team members at every level, from front desk and reservations, to the General Manager and Director ensuring a well-rounded and informed approach to the project. The new website was successfully launched in mid-2022, and we are extremely pleased with the final result. Dan and Matt remained engaged throughout the entire process, from concept to completion."

Michelle Mojzis, General Manager