adding a scoop of adventure to a kent favourite.

Solley's Ice Cream

What We Did:

Brand Workshop
Brand Strategy
Brand Identity
Packaging
Print Design
Visual Toolkit
Brand Guides

In Kent, Solley’s is ice cream royalty, and famous for their rich history and seriously tasty treats. With a bold new vision, where both coffee and butter were being added into their mix, and an on-site experience being enhanced, meant they needed a brand that would not only turn up the charm to honour their legacy, but one that would propel them towards becoming the UK’s next household name.

Solley's Ice Cream

What We Did:

Brand Workshop
Brand Strategy
Brand Identity
Packaging
Print Design
Visual Toolkit
Brand Guides

In Kent, Solley’s is ice cream royalty, and famous for their rich history and seriously tasty treats. With a bold new vision, where both coffee and butter were being added into their mix, and an on-site experience being enhanced, meant they needed a brand that would not only turn up the charm to honour their legacy, but one that would propel them towards becoming the UK’s next household name.

adding a scoop of adventure to a kent favourite.

Solley's Ice Cream

What We Did:

Brand Workshop
Brand Strategy
Brand Identity
Packaging
Print Design
Visual Toolkit
Brand Guides

In Kent, Solley’s is ice cream royalty, and famous for their rich history and seriously tasty treats. With a bold new vision, where both coffee and butter were being added into their mix, and an on-site experience being enhanced, meant they needed a brand that would not only turn up the charm to honour their legacy, but one that would propel them towards becoming the UK’s next household name.

Solley's Ice Cream

What We Did:

Brand Workshop
Brand Strategy
Brand Identity
Packaging
Print Design
Visual Toolkit
Brand Guides

In Kent, Solley’s is ice cream royalty, and famous for their rich history and seriously tasty treats. With a bold new vision, where both coffee and butter were being added into their mix, and an on-site experience being enhanced, meant they needed a brand that would not only turn up the charm to honour their legacy, but one that would propel them towards becoming the UK’s next household name.

adding a scoop of adventure to a kent favourite.

Solley's Ice Cream

What We Did:

Brand Workshop
Brand Strategy
Brand Identity
Packaging
Print Design
Visual Toolkit
Brand Guides

In Kent, Solley’s is ice cream royalty, and famous for their rich history and seriously tasty treats. With a bold new vision, where both coffee and butter were being added into their mix, and an on-site experience being enhanced, meant they needed a brand that would not only turn up the charm to honour their legacy, but one that would propel them towards becoming the UK’s next household name.

Solley's Ice Cream

What We Did:

Brand Workshop
Brand Strategy
Brand Identity
Packaging
Print Design
Visual Toolkit
Brand Guides

In Kent, Solley’s is ice cream royalty, and famous for their rich history and seriously tasty treats. With a bold new vision, where both coffee and butter were being added into their mix, and an on-site experience being enhanced, meant they needed a brand that would not only turn up the charm to honour their legacy, but one that would propel them towards becoming the UK’s next household name.

The Brief:

Develop a brand strategy and visual identity that blends Solley’s rich ice cream heritage, with the exciting launch of two new product lines. As a proud, family-run business known for quality, passion, and ambition, Solley's needed a brand that captured the essence of what makes them so special; the people, the experience, and the irresistible taste. The new product lines should feel like a natural extension of the brand, seamlessly integrated, and as smooth and satisfying as their iconic ice cream. All of which come together to tell one delicious, and unified story.

The Brief:

Develop a brand strategy and visual identity that blends Solley’s rich ice cream heritage, with the exciting launch of two new product lines. As a proud, family-run business known for quality, passion, and ambition, Solley's needed a brand that captured the essence of what makes them so special; the people, the experience, and the irresistible taste. The new product lines should feel like a natural extension of the brand, seamlessly integrated, and as smooth and satisfying as their iconic ice cream. All of which come together to tell one delicious, and unified story.

The Challenge:

To bring every scoop, sip, and spread under one bold, feel-good brand. Solley’s isn’t just about ice cream; it’s a place for fun-filled family adventures. Deep rooted in quality, tradition, and discovery. Solley’s is where handcrafted excellence meets countryside charm. Our Challenge? Capturing and communicating not just the flavours, but the full experience altogether. The laughter, the fresh air, the “let’s stay a little longer” moments. Solley’s is more! It’s a destination where families, friends, and ice cream lovers make memories, soaking up the scenery and savouring the simple joys of a day well spent. Oh, and a cold refreshing pint, followed by a rum (and raisin) chaser. We say, why not?!

The Challenge:

To bring every scoop, sip, and spread under one bold, feel-good brand. Solley’s isn’t just about ice cream; it’s a place for fun-filled family adventures. Deep rooted in quality, tradition, and discovery. Solley’s is where handcrafted excellence meets countryside charm. Our Challenge? Capturing and communicating not just the flavours, but the full experience altogether. The laughter, the fresh air, the “let’s stay a little longer” moments. Solley’s is more! It’s a destination where families, friends, and ice cream lovers make memories, soaking up the scenery and savouring the simple joys of a day well spent. Oh, and a cold refreshing pint, followed by a rum (and raisin) chaser. We say, why not?!

The Result:

A fully refined “eat your heart out” brand world, which stands proud for all to see, hear and of course, taste. The new look and feel for Solley’s is all about making people smile and connect with. We’ve taken the families big ambitions and turned it up a notch to create a brand experience that is as bold, and as exciting as their flavours. Big Adventures sets the scene, whilst Big Flavours sets the mood. A perfectly balanced identity that oozes charm, wit, and a little bit of mischief, as above all, it’s the heart and soul of the Solley’s family that needed to be captured.

The Result:

A fully refined “eat your heart out” brand world, which stands proud for all to see, hear and of course, taste. The new look and feel for Solley’s is all about making people smile and connect with. We’ve taken the families big ambitions and turned it up a notch to create a brand experience that is as bold, and as exciting as their flavours. Big Adventures sets the scene, whilst Big Flavours sets the mood. A perfectly balanced identity that oozes charm, wit, and a little bit of mischief, as above all, it’s the heart and soul of the Solley’s family that needed to be captured.