a purposeful rebrand, built to go the distance.

Scotland + Bates

What We Did:

Brand Workshop
Brand Architecture
Brand Strategy
Brand Identity
Print Design
Visual Toollkit
Brand Guides

Scotland and Bates is a name that's trusted far and wide, and not just on the roads of Kent. But behind the scenes are four growing businesses, from coach travel to funeral services, with each going from strength-to-strength, but as a family of brands, each slightly out of sync. As the company geared up for the future, it was time to bring everything together under one clear, and confident brand. One that aligns the moving parts, honours the legacy, and one the drives all in the same direction.

Scotland + Bates

What We Did:

Brand Workshop
Brand Strategy
Brand Architecture
Brand Identity
Print Design
Visual Toolkit
Social Media
Brand Guides

Scotland and Bates is a name that's trusted far and wide, and not just on the roads of Kent. But behind the scenes are four growing businesses, from coach travel to funeral services, with each going from strength-to-strength, but as a family of brands, each slightly out of sync. As the company geared up for the future, it was time to bring everything together under one clear, and confident brand. One that aligns the moving parts, honours the legacy, and one the drives all in the same direction.

a purposeful rebrand, built to go the distance.

Scotland + Bates

What We Did:

Brand Workshop
Brand Architecture
Brand Strategy
Brand Identity
Print Design
Visual Toollkit
Brand Guides

Scotland and Bates is a name that's trusted far and wide, and not just on the roads of Kent. But behind the scenes are four growing businesses, from coach travel to funeral services, with each going from strength-to-strength, but as a family of brands, each slightly out of sync. As the company geared up for the future, it was time to bring everything together under one clear, and confident brand. One that aligns the moving parts, honours the legacy, and one the drives all in the same direction.

Scotland + Bates

What We Did:

Brand Workshop
Brand Strategy
Brand Architecture
Brand Identity
Print Design
Visual Toolkit
Social Media
Brand Guides

Scotland and Bates is a name that's trusted far and wide, and not just on the roads of Kent. But behind the scenes are four growing businesses, from coach travel to funeral services, with each going from strength-to-strength, but as a family of brands, each slightly out of sync. As the company geared up for the future, it was time to bring everything together under one clear, and confident brand. One that aligns the moving parts, honours the legacy, and one the drives all in the same direction.

a purposeful rebrand, built to go the distance.

Scotland + Bates

What We Did:

Brand Workshop
Brand Architecture
Brand Strategy
Brand Identity
Print Design
Visual Toollkit
Brand Guides

Scotland and Bates is a name that's trusted far and wide, and not just on the roads of Kent. But behind the scenes are four growing businesses, from coach travel to funeral services, with each going from strength-to-strength, but as a family of brands, each slightly out of sync. As the company geared up for the future, it was time to bring everything together under one clear, and confident brand. One that aligns the moving parts, honours the legacy, and one the drives all in the same direction.

Scotland + Bates

What We Did:

Brand Workshop
Brand Strategy
Brand Architecture
Brand Identity
Print Design
Visual Toolkit
Social Media
Brand Guides

Scotland and Bates is a name that's trusted far and wide, and not just on the roads of Kent. But behind the scenes are four growing businesses, from coach travel to funeral services, with each going from strength-to-strength, but as a family of brands, each slightly out of sync. As the company geared up for the future, it was time to bring everything together under one clear, and confident brand. One that aligns the moving parts, honours the legacy, and one the drives all in the same direction.

The Brief:

With four varied, but growing service areas, each operating under the Scotland and Bates name, there was a need to bring a sense of unity to the brand. The challenge was clear! Create a forward-thinking design system that not only aligns these businesses cohesively but provides each with a sense of flexibility that allows them to grow and adapt with time. The brand needed to be practical, recognisable, and future-ready, ensuring every part of the business speaks the same visual language, wherever it shows up.

The Brief:

With four varied, but growing service areas, each operating under the Scotland and Bates name, there was a need to bring a sense of unity to the brand. The challenge was clear! Create a forward-thinking design system that not only aligns these businesses cohesively but provides each with a sense of flexibility that allows them to grow and adapt with time. The brand needed to be practical, recognisable, and future-ready, ensuring every part of the business speaks the same visual language, wherever it shows up.

The Challenge:

How do you unite Scotland and Bates' strong heritage, which has been loved by generations of the family, since 1945, with four growing, but diverse businesses under one clear brand. Each had its own story, its own audience, and if not considered carefully, could risk brand confusion. We needed to understand everything! The very start, the present, and the future, and create a platform to maximise their growth.

The Challenge:

How do you unite Scotland and Bates' strong heritage, which has been loved by generations of the family, since 1945, with four growing, but diverse businesses under one clear brand. Each had its own story, its own audience, and if not considered carefully, could risk brand confusion. We needed to understand everything! The very start, the present, and the future, and create a platform to maximise their growth.

The Result:

With a focused workshop, and thorough research being key attributes from the start, the result is a cohesive brand system that serves as a strong base for all four businesses to thrive on. Based on a sound understanding of the family’s history, legacy and ambition, the identity developed into a cohesive brand system, that drives distinction and uniqueness. The flexible design framework allows each business to shine independently, whilst remaining recognisable as part of the Scotland and Bates family of brands. Alongside this, a fresh brand narrative was established, and centred around the moments between points A and B, from precision and safety to comfort and memorable experiences. This narrative gives each business a platform to tell their story, helping them to connect emotionally with their diverse audiences, whilst reinforcing their shared values.

The Result:

With a focused workshop, and thorough research being key attributes from the start, the result is a cohesive brand system that serves as a strong base for all four businesses to thrive on. Based on a sound understanding of the family’s history, legacy and ambition, the identity developed into a cohesive brand system, that drives distinction and uniqueness. The flexible design framework allows each business to shine independently, whilst remaining recognisable as part of the Scotland and Bates family of brands. Alongside this, a fresh brand narrative was established, and centred around the moments between points A and B, from precision and safety to comfort and memorable experiences. This narrative gives each business a platform to tell their story, helping them to connect emotionally with their diverse audiences, whilst reinforcing their shared values.

What The Client Said:

"Dan and Matt have been an absolute pleasure to work with. We approached them with a tricky brief, four distinct businesses that all needed to feel unified under one brand, and a very outdated identity in need of a complete overhaul. TYO did not disappoint. We are genuinely thrilled with the final result and can’t wait to roll it out. The branding is now clear, modern, and full of meaning. Dan and Matt went above and beyond throughout the process. We’ll continue to use them for all our branding needs, and I’d wholeheartedly recommend them to anyone."

Emma Bates, Director

What The Client Said:

"Dan and Matt have been an absolute pleasure to work with. We approached them with a tricky brief, four distinct businesses that all needed to feel unified under one brand, and a very outdated identity in need of a complete overhaul. TYO did not disappoint. We are genuinely thrilled with the final result and can’t wait to roll it out. The branding is now clear, modern, and full of meaning. Dan and Matt went above and beyond throughout the process. We’ll continue to use them for all our branding needs, and I’d wholeheartedly recommend them to anyone."

Emma Bates, Director