an identity built with meaning, and backed by data.

Everland

What We Did:

Brand Identity
Bespoke Website
Brochure Design
Social Media Content
Information Graphics
Print Design
Visual Toolkit
Brand Guides

The approach of The Forest Plan is a proven one. Built upon the United Nations ‘Reducing Emissions from Deforestation and forest Degradation’ mechanism (REDD+). REDD+ projects harness private finance to keep forests standing and help communities prosper, and have successfully delivered Verified Emission Reductions (VERs) for over a decade.

Everland

What We Did:

Brand Identity
Bespoke Website
Report Design
Social Media Content
Information Graphics
Print Design
Visual Toolkit
Brand Guides

The approach of The Forest Plan is a proven one. Built upon the United Nations ‘Reducing Emissions from Deforestation and forest Degradation’ mechanism (REDD+). REDD+ projects harness private finance to keep forests standing and help communities prosper, and have successfully delivered Verified Emission Reductions (VERs) for over a decade.

an identity built with meaning, and backed by data.

Everland

What We Did:

Brand Identity
Bespoke Website
Brochure Design
Social Media Content
Information Graphics
Print Design
Visual Toolkit
Brand Guides

The approach of The Forest Plan is a proven one. Built upon the United Nations ‘Reducing Emissions from Deforestation and forest Degradation’ mechanism (REDD+). REDD+ projects harness private finance to keep forests standing and help communities prosper, and have successfully delivered Verified Emission Reductions (VERs) for over a decade.

Everland

What We Did:

Brand Identity
Bespoke Website
Report Design
Social Content
Info Graphics
Print Design
Visual Toolkit
Brand Guides

The approach of The Forest Plan is a proven one. Built upon the United Nations ‘Reducing Emissions from Deforestation and forest Degradation’ mechanism (REDD+). REDD+ projects harness private finance to keep forests standing and help communities prosper, and have successfully delivered Verified Emission Reductions (VERs) for over a decade.

an identity built with meaning, and backed by data.

Everland

What We Did:

Brand Identity
Bespoke Website
Brochure Design
Social Media Content
Information Graphics
Print Design
Visual Toolkit
Brand Guides

The approach of The Forest Plan is a proven one. Built upon the United Nations ‘Reducing Emissions from Deforestation and forest Degradation’ mechanism (REDD+). REDD+ projects harness private finance to keep forests standing and help communities prosper, and have successfully delivered Verified Emission Reductions (VERs) for over a decade.

Everland

What We Did:

Brand Identity
Bespoke Website
Report Design
Social Media Content
Information Graphics
Print Design
Visual Toolkit
Brand Guides

The approach of The Forest Plan is a proven one. Built upon the United Nations ‘Reducing Emissions from Deforestation and forest Degradation’ mechanism (REDD+). REDD+ projects harness private finance to keep forests standing and help communities prosper, and have successfully delivered Verified Emission Reductions (VERs) for over a decade.

The Brief:

In collaboration with our globally operating strategic consultancy partner, we were tasked with creating a bold and cohesive visual identity that brings The Forest Plan to life - one where the plans fight, and ambition to help end deforestation is successfully communicated. An identity that is organic in its tone, yet impactful in its message, and one that balances this with the urgency of action. Adaptable across multiple touchpoints, whilst ensuring clarity for policy-makers, local communities, Governments and global supporters alike.

The Brief:

In collaboration with our globally operating strategic consultancy partner, we were tasked with creating a bold and cohesive visual identity that brings The Forest Plan to life - one where the plans fight, and ambition to help end deforestation is successfully communicated. An identity that is organic in its tone, yet impactful in its message, and one that balances this with the urgency of action. Adaptable across multiple touchpoints, whilst ensuring clarity for policy-makers, local communities, Governments and global supporters alike.

The Forest Plan brand identity
The Forest Plan brand stats
The Forest Plan brochure spreads
The Forest Plan brochure spreads

The Challenge:

To create an empowering and hopeful identity, whilst highlighting the urgency the world faces in ending deforestation. A brand that must continue to navigate both the corporate, and political landscape, where the complexity of data and the issues faced are presented in a way that resonates with investors, policymakers, and Governments. Ultimately, the identity needs to be authoritative, empathetic, and compelling to drive action at boardroom level, whilst remaining optimistic and true to its mission of regeneration and conservation.

The Challenge:

To create an empowering and hopeful identity, whilst highlighting the urgency the world faces in ending deforestation. A brand that must continue to navigate both the corporate, and political landscape, where the complexity of data and the issues faced are presented in a way that resonates with investors, policymakers, and Governments. Ultimately, the identity needs to be authoritative, empathetic, and compelling to drive action at boardroom level, whilst remaining optimistic and true to its mission of regeneration and conservation.

The Forest Plan brochure spread in hands
The Forest Plan quote
The Forest Plan brochure spread
The Forest Plan flyer and brand embellishment

The Result:

A clean, powerful, and data-driven identity that communicates the urgency of ending deforestation with clarity, and hope. From impactful brochures and flyers, each printed responsibly, to digital platforms like presentations and a website, the identity translates a complex plan into a structured, yet visual aesthetic, which ultimately aims to empower action, foster connections, and drive change on multiple levels from those on the ground, to those sitting in the boardroom.

The Result:

A clean, powerful, and data-driven identity that communicates the urgency of ending deforestation with clarity, and hope. From impactful brochures and flyers, each printed responsibly, to digital platforms like presentations and a website, the identity translates a complex plan into a structured, yet visual aesthetic, which ultimately aims to empower action, foster connections, and drive change on multiple levels from those on the ground, to those sitting in the boardroom.

The Forest Plan social media templates
The Forest Plan PowerPoint presentation
The Forest Plan event material, lanyard and tote bag

With Thanks:

A massive thank you to our consultancy partner for inviting us to be involved in such an important and powerful project. It’s been a genuine privilege to contribute to something with such meaningful impact, and we’ve thoroughly enjoyed every step of the process.

With Thanks:

A massive thank you to our consultancy partner for inviting us to be involved in such an important and powerful project. It’s been a genuine privilege to contribute to something with such meaningful impact, and we’ve thoroughly enjoyed every step of the process.

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